Seeta A. Pai

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Seeta A. Pai
Vice President, Education and Children’s Media,
GBH

Seeta A. Pai is vice president of Education and Children’s Media at GBH, where she leads strategy, program management, and research efforts across educational initiatives. She was previously executive director of GBH Education at WGBH-TV, overseeing programming across both in-school and out-of-school educational contexts. She formerly served as vice president of research at Common Sense Media, where she directed national studies on children’s and teens’ media use, led impact evaluation efforts, co-developed organizational strategy, and guided initiatives focused on underserved families. She also directed educational content, research, and community engagement for international projects at Sesame Workshop. Pai earned her PhD and EdM in human development and psychology from Harvard University.

updated 2025

Publications by Seeta A. Pai
Implementation of Training and Retention Initiatives in the Bay Area
The early care and education (ECE) profession faces staffing problems due to understaffed centers, high turnover rates, and an educationally bifurcated workforce. To mitigate this issue, programs like the California Childcare Retention Incentive (…
Year 2 Qualitative Implementation Study (QIS)
This paper assesses the perspectives and experiences of stakeholders on San Francisco County’s CARES program, a childcare retention–incentive program. Year 2 saw over a threefold increase in the number of stipends awarded, but recipients felt the…
Year 2 Qualitative Implementation Study (QIS)
This paper discusses the second year of Alameda County’s Child Development Corps program as a childcare retention-incentive program. The program's goals were to encourage staff training, professional development, and establish a strong network of…