Seeta A. Pai

Seeta A. Pai is vice president of Education and Children’s Media at GBH, where she leads strategy, program management, and research efforts across educational initiatives. She was previously executive director of GBH Education at WGBH-TV, overseeing programming across both in-school and out-of-school educational contexts. She formerly served as vice president of research at Common Sense Media, where she directed national studies on children’s and teens’ media use, led impact evaluation efforts, co-developed organizational strategy, and guided initiatives focused on underserved families. She also directed educational content, research, and community engagement for international projects at Sesame Workshop. Pai earned her PhD and EdM in human development and psychology from Harvard University.

updated 2025